This is the primary logo for the Monarch Express. It represents the forward motion of the rail and the clean and friendly environment. 

Quick, reusable train passes. They are great for commuters. They can come in many differnent designs but the main one is the 'ribbon' design reflecting the main logo and the forward and back movement of commuters.

A one day pass for unlimited travel within the one day period. Great for tourists who do not like to stand still for long. The background pattern is meant to be a security pattern and is also the yellow portion of the main logo. The main hierarchy is to  help the user of the ticket know how much it costs, how what kind and what day it is for, all at a glance.

A one ride pass for a one way trip. Good for people who are staying the night or only need to go one way. The background pattern is meant to be a security pattern and is also the blue portion of the main logo. The different colors of the tickets allows easy differentiation of the two tickets. 

A basic grey scale of the logo. Simple, clean and easy to reconize.

This is the cover of the final presentation book of our groups work and it also doubles as a style guide. I am the one who put the book together and created the rules for the styles. The book itself is made to resemble a train when spread but still keep the minimal and friendly appearance. 

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