The package design for Gut But was to be a bottle of hot sauce getting poor through the Gut But gut logo into the toilet paper. The package reflects the whole procese of covering 'From Your Gut, To Your But'.

Now this one is quite silly and fun. The poster shows the relation of the two products included in the Gut But package. It was made to make you think on how hot this sauce is, yet it has a very neutral coloring making it more relaxed.

This promotional poster was made to advertise the actually brand rather than the products. It plays on the logo's gut look and words to create the brand's tagline, 'From Your Gut, To Your But'. I wanted the text to be small in proportion to the logo to make people see it as Gut But and the tagline. The logo itself is used to draw viewers in because of the strange shape of the letters.